Get to the top on Google

or, Tips and Techniques to Get Your Site to the Top of the Search Engines and Stay There

Author: David Viney

I've been working exclusively in this industry since 1995. I recently finished reading this book. Before I began, my colleagues gave me a hard time for purchasing the book and scoffed at the title. You see, a lot of internet geeks look at SEO as foolishness and trickery. In his book, the author, David Viney, demonstrates his respect for the topic and the way search engines like Google rank sites. Mr. Viney doesn't offer trickery but rather sound business advice for anyone managing the public relations for a website. In fact, the book really goes beyond search engine optimization and offers any internet traveler an introspective look at how the internet works.

This book is a "must read" for any of our clients interested in the promotion of their website, whether we provide the service of they work on their own. ~john byers

Book Description (from Amazon):

From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, Get to the Top on Google is the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales…

Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion.

Thinking of search engine optimization is like cooking a meal — keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying them for best effect in your site and campaign.

"Courting the Crawl" explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website.

"Priming Your Pages" covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.