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by Tim Ash (Author)  How much money are you losing because of poor landing page design? In
this comprehensive, step-by-step guide, you'll learn all the skills
necessary to dramatically improve your bottom line, including
identifying mission critical parts of your website and their true
economic value, defining important visitor classes and key conversion
tasks, gaining insight on customer decision-making, uncovering
problems with your page and deciding which elements to test, developing
an action plan, and avoiding common pitfalls. Includes a companion
website and a detailed review of the Google Website Optimizer tool.
Packed with case studies, practical strategies, a detailed review
of the Google Website Optimizer tool, and a comprehensive companion
website, this one-of-a-kind resource will help you make your landing
pages more profitable. "Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
-Seth Godin, author of Meatball Sundae "This book is a must-read for the modern Internet marketer."
-Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch "This is the best business-focused, measurement-based guide to website design I have seen."
-Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things "Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
-Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day
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Byers Media
