Website Design & Website Promotion

At Byers Media, we're more than website designers. Byers Media is the website planning, design, development, hosting and marketing division of Byers Communications located in Hibbing Minnesota. At Byers Media we've been "putting websites to work" since 1995.

Web site or website? Did you know in the early 1990's that what we now know of as a website was initially referred to as a World Wide Web site. In time its usage evolved to Web site and eventually to simply website.

Byers Media provides website design and development, eBusiness strategic planning and eMarketing services primarily to the small through mid-sized organization (1 to 100 staff members). Byers Media delivers a full range of website-related services, including: strategic planning, content (copy) creation and/or review, website design and development, promotion/advertising, search engine optimization and link building. Byers Media encourages the active participation of the site owners and online producers (website owners, managers and editors) through technology transfer (training and mentoring). Byers Media looks at every client relationship as an opportunity to incubate and foster the growth of these organizations. We are creative, insightful, aggressive and responsible.

Managing Seven Stages of Development

At Byers Media, the website development process includes the following seven (7) stages:

1. Strategic Planning: Competitor Analysis, User Identification, Keywords Identification, Establish Website Goals, Objectives & Targets, Domain Name Purchase & Management

2. Create Website Content: Assist online producers (website owners, managers and editors) to develop creative website content (copy) which attracts visitors (search engine optimization) and retains them when they arrive (landing page optimization).

3. Website Design: Creative Design, User-friendly Navigation, Custom Logos, Brand Development, Usability Studies. Your customers will rave about your website.

4. Website Development: Standards-based HTML Coding, PHP & JavaScript Programming, User-maintainable Content Management Systems (CMS), Forms Creation and Database Programming

5. Website Hosting & Support: Secure e-Commerce Solutions, Dedicated Servers, Website Maintenance, Training for Site Owners & Content Editors

6. Website Promotion: Search Engine Optimization (SEO) (optimize your content and meta data), Search Engine Marketing (SEM - like Google Adwords, Yahoo! Sponsored Search or Microsoft adCenter), Link Building (become popular), Advertising & e-Mail (or email) Campaigns (get noticed) & Viral Marketing.

7. Website Analytics & Optimization: Review Visitor Statistics, Traffic Sources & Costs to Improve Visitor Experience and Increase Return on Investment (ROI). Review and optimize -> review and optimize.

Incubation of the Small Enterprise

At Byers Media, we'd rather teach our clients to fish than give them a meal. We believe in mentoring the small enterprise and its managers to successfully direct and manage their own websites. We provide powerful content management systems (CMS) to maintain your own content that are EASY to use while providing the flexibility needed by a growing organization. We provide our clients with training through online video and workshops on topics ranging from search engine optimization and copywriting, new media marketing (eMarketing) and even basic computer skills. And, of course, we're readily available by phone or email. When a website is completed our job just begins. We're here to help you meet your goals. The larger the goal the more inspired we are.

eBusiness Solutions that Respect your Budget

We know that it's more cost effective to retain clients than to acquire new ones. Our aim is to establish long-term relationships with each of our clients. Many things factor into this objective. On top of the list is establishing project budgets that make sense for the enterprise. So, you can be rest assured that we will always respect your budget. During your organization's periodic website review process you'll feel good about the investment you've made in your site through Byers Media.